My advertisement is promoting people to start saving because most people are wasting their money on smokes, drugs and loads more rubbish.
I know the target audience for this product is family's that are struggling with not enough money. ( so sad.) Last but not least people that are poor as well.
Some of the visual features used in this advertisement include a see through glass piggy and a slogan that stands out at the bottom.Also, it is encouraging people to start saving.
I think this advertisement is effective because it has a piggybank to show and tell people to always be saving their funds.