My advertisement is promoting Lucky Charms cereal for kids. 

I know the target audience for this product is kids because the cereal has marshmallows in it and kids love to eat marshmallows. Also because the cereal bits are shaped as little charms and looks appealing to kids when they walk by the cereal.

Some of the visual features used in this advertisement include a leprechaun standing in front of the cereal bowl and magic coming out of the leprechauns hands. It also says the marshmallows are bigger in size. I think this is an eye catcher for kids because of all these brilliant ideas to attract them.